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The Cake Professionals Conference

2nd March 2020


15% Early bird discount in September! Use code TCP-15


What to expect at the conference

“What three words best describe how you feel?”. That’s what we asked last year’s delegates after the conference. Everyone had their own take. BUT three words kept coming up, again and again.

Inspired - Connected - Informed

So that’s what to expect. The conference is a time to connect with fellow cake makers, learn from business experts, be inspired, and celebrate being part of this amazing cake tribe.

The 2020 speakers line up is fantastic (find out more here). Read all the details on our Conference Schedule page.


The Details


The Madejski Stadium Conference Centre, Reading, Berkshire, UK.

Monday 2nd March starting at 9am



There will be good food, expert speakers, and a choice of workshops to scratch particular business itches. There will be time and space to connect with people who genuinely understand the challenges of small business in the cake world.

There will be no trade stands, no sales pitches, no competitions, and no demos. You’re welcome.

Tickets for this year’s conference are £199 including VAT.

How much?


Who is it for?

You make money from the world of cake. Simple as that.

You don’t need awards, a cake empire, or to be in a magazine. All grafters welcome.

You’re a cake maker, cake school owner, cake supply company, crazy cake product inventor.

You want to grow your business.

You want to step out of isolation and meet other people who run cake businesses of all shapes and sizes.

You’re ready to learn from each other, and fellow experts in small business.

You’re open to change, conversation, and community.


Why Go?

There’s nothing like being with people who get what you do. Not feeling quite so alone in business. It’s like oxygen. Like coming up for air. Problem is, it doesn’t happen often.

This is a rare chance to sit down and talk, face to face with other cakers. It’s crazy that we don’t do this more often.

There’s another reason, a big one. We want to get better at this business of baking. Actually making it work. As small business owners, we’re continually learning, looking for ways to make our businesses successful whilst not forgetting to keep ourselves fuelled as human beings. The juggle is real. Together we’ll learn better and grow healthier than alone.

This is your space to breathe, to gather, as business folk. It seems like a pretty great idea all round.