Cart 0

The Cake Professionals Conference 2020

Tickets for the 2020 Cake Professionals Conference will go on sale on Sept 1st. We had an incredible time at 2019’s conference. New friends, connection, inspiration, challenge, laughter (and a few tears). Here’s a little taste of what happened and what people experienced.


What to expect at the conference

The conference is a day and a half full of time to connect with fellow cake makers, learn from business experts and even get a free massage.

The schedule for 2020 is being developed but you can see the full schedule of the 2019 conference by going to our Conference Schedule page.

You can also see the details of the workshops on our Workshops page.



This is something we have been thinking of for a long time.

There’s nothing like being with people who get what you do. Not feeling quite so alone in it. It’s like oxygen. Like coming up for air. Problem is, it doesn’t happen often.

This is a rare chance to sit down and talk, face to face with other cakers.  It’s crazy that we haven’t done this before.

There’s another reason, a big one. We want to get better at this business of baking. Actually making it work. As small business owners, we’re continually learning, looking for ways to make our businesses successful whilst not forgetting to keep ourselves fuelled as human beings. The juggle is real. Together we’ll learn better and grow healthier than alone.

This is where this urge to get together came from.

Creating a space to breathe, to gather, as business folk. It seems like a pretty great idea all round.


Who is it for?

You make money from the world of cake. Simple as that.

You don’t need awards, a cake empire, or to be in a magazine. All grafters welcome.

You’re a cake maker, cake school owner, cake supply company, crazy cake product inventor.

You want to grow your business.

You want to step out of isolation and meet other people who run cake businesses of all shapes and sizes.

You’re ready to learn from each other, and fellow experts in small business.

You’re open to change, conversation, and community.


The Details


The Madejski Stadium Conference Centre, Reading, Berkshire, UK.


There will be good food, expert speakers, and a choice of workshops to scratch particular business itches. There will be time and space to connect with people who genuinely understand the challenges of small business in the cake world. There will also be massage therapists. Yes, you read that right.

There will be no trade stands, no sales pitches, no competitions, and no demos. You’re welcome.