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The Business Category

LET’s find the best cake business in the UK!

The Cake Business Award is there to celebrate your sweet business skills. Because being a cake business is about SO much more than making cake!

10 hard working UK cake buisnesses have the chance to win their region’s title of Best Cake Business. From them a national winner will be selected, to be recognized as the Cake Business of the Year 2020. They’ll also win a £1,000 cash prize.

Entries in to this category cost £35 and you can only enter once per business.

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Entering a business


Entering the awards is really easy. Just click on the entry link below, fill in the entry form, pay, and you are all set!

Winners will be selected for each of the 10 regions. Those regional winners will then go forward to see if they will win the national title.

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Business Category Eligibility

Each business that enters must meet the following criteria:

  • You have current business insurance.

  • You have a food hygiene rating of 4+ (unless your local authority does not give cake businesses hygiene ratings).

  • You are be based in the UK.

  • You have been in business for 24 months.

Nominees to be regional winners will be contacted to provide proof of these before they are awarded the regional win.

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Cake Business Judging


Judges will judge the businesses on a wide range of criteria from marketing, to finances and customer service.

Judging Process

This is the one category where the judges will need to know which business they are judging. The judging is criteria based (not subjective) so it will be fair. If a judge has a personal or business connection with the business they will recuse themselves from judging.


Each of the judges has signed a confidentiality agreement which requires them to keep any information they access through this competition in strictest confidence.

The judging will be in 2 stages:

Regional – for each region the judges will select their highest scoring Cake Business and choose a winner from those businesses. If no business is of a sufficiently high standard then there will be no winner for that region.

National – the judges will choose the Cake Business of the Year from the regional winners. The winner will be announced at the Awards Celebration Event on March 2nd.


Business Category Judges



After being made redundant from her lecturing post in Graphic Design, Rosalind turned her attention to cupcakes. In the last decade, alongside daughter Yasmin, she has grown her business from a family endeavour on her kitchen table in Greenwich, to regular international deliveries. Their most recent venture has been to open a cake school that covers everything from decorating to business skills




Michelle Green is the sole author of the Business of Baking blog, best-selling book and host of the podcast by the same name. A qualified pastry chef, Michelle owned a custom cake company for over ten years before deciding to sell it so she could become a full time mentor to the baking industry. She works as a consultant to a number of businesses and is a speaker, writer and educator to the food business industry at large. She has been featured in or written for a number of industry publications and websites globally and is a two-time Bluprint instructor. Michelle teaches live business classes all over the world to people starting and growing their businesses – taking them from idea phase to doors opening then franchising and beyond. If that wasn’t enough to keep her busy, she’s also a Mom to triplets, an incurable bookworm and is hopelessly addicted to frozen Cokes and fake cheese flavoured snacks.

Website: The Business of Baking


David & Paul have years of experience of running a chain of cake businesses in Scotland. Over the last 8 years they have developed and grown their CakeFlix online tutorial business (formerly Paul Bradford Sugarcraft School) to have over 200k members, they have a truly worldwide following. Alongside cake decorating tutorials they also provide an extensive range of business related courses.




Maya Dahlia Cakes is a London based business creating bespoke, and often quirky, cakes for weddings and other celebrations. The founder, Krishma Maya Mandalia, is originally from a corporate background, having worked in the legal sector for a number of years after completing an MSc at The London School of Economics. The academic and corporate experience she gained, proved invaluable when she decided to change career paths and pursue her passion for all things artistic/ creative by setting up her own business. Krishma has now been in the wedding industry for almost 10 years and has a worked all over the UK and internationally. As the wedding industry continues to evolve and change, the team at Maya Dahlia Cakes believe strongly that staying up to date with future trends in the worlds of food, fashion and design more generally, are key to remaining current but also being able to push boundaries.

Website: Maya Dahlia Cakes

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